New BōKU® Super Protein Powder Fights Muscle Loss That Comes With Age
Business Wire, March 02, 2010
VENTURA, Calif. -- Current research demonstrates that as we age we tend to lose muscle
mass, and the best way to avoid muscle loss is to increase our protein
intake. Yet as people get older they often have trouble digesting high
protein foods and supplements. B?KU International has
formulated one of the most hypo-allergenic and easily digestible protein
powders on the market.
Most protein supplements are marketed toward bodybuilders and athletes
as the only ones who specifically want to build muscle. In reality,
adequate protein intake is vital for everyone and plays a critical role
in anti-aging, muscle mass retention, weight control, and even boosting
our immune system,? states Lynn Roll the CEO of B?KU
International.
Loss of skeletal muscle begins between the ages of 30 and 40 in most
people even those with good nutritional habits. In a 2008 study that
focused on the optimal amount of protein intake in the elderly, R.
Wolfe, et al. discovered that as one aged the recommended daily
allowance of 0.8 grams of protein/kg of body weight for adults became
inadequate. The researchers found that protein intake greater than the
RDA can improve muscle mass, strength and function in the elderly. In
addition, other factors, including immune status, wound healing, blood
pressure and bone health may be improved by increasing protein intake
above the RDA.?
The only difficulty noted is that as people age they may have a reduced
appetite or trouble digesting foods with high protein content. This
often leads them to consume less than the protein RDA, likely resulting
in an accelerated rate of sarcopenia.?
Digestion troubles, as well as allergies, bad taste and the protein
needs of vegans and vegetarians are what prompted Roll to develop the
new B?KU Super Protein powder. B?KUs Master Formulator, Dr.
BJ Adrezin, come up with a protein formula that could be used by the
greatest number of people possible. He formulated an organic, vegan,
kosher, protein powder that is completely free of dairy, soy, wheat and
gluten and yet contains 26 grams of pure vegetable protein in every 30
gram serving. The high protein content comes from raw, organic sprouted
brown rice, and it contains an enzyme blend so it actually improves
digestion.
B?KU International was founded in 2007 by Lynn Roll and her
husband Reno; their mission being to positively impact the highest
number of people possible, with the healing power of natural, organic
nutrition.? The company does this by providing the highest quality
nutritional products to consumers strictly over the internet at
wholesale prices
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